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Marketing & Digital · 1 day

Google Analytics

Learn how to set up Google Analytics, how it works, and how to use the data to improve performance.

During this course you will learn

  • How Google Analytics works
  • How it should be set up, including filters, views etc.
  • Configuration of goals and funnels
  • About the data it provides and the issues with the data
  • How to evaluate website behaviour and marketing effectiveness
  • Automated reporting, including dashboards and scheduled reports

Upcoming sessions

No public sessions are scheduled yet. We regularly open new dates, and can also run this course privately for your team. Ask us about upcoming dates.

Bring this course to your team

We'll tailor Google Analytics to your organisation.

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